Trends for Custom T-Shirts

UK Screen Printers | Top 2024 Colour Trends

UK Screen Printers Unite

As we step into 2024, UK Screen Printers are embracing fresh, bold, and vibrant colours that reflect the spirit of innovation and personal expression. At Screen 27, based in the heart of London’s vibrant EC2A 4NE area, we are dedicated to helping you stay ahead of the curve with the latest colour trends. Whether you’re designing for your brand, event, or personal wardrobe, understanding these colour trends can elevate your t-shirt designs and ensure they resonate with the aesthetics of the year.

In this article, we’ll explore the top 2024 colour trends for custom Screen Printing in London, discussing how each colour can be used to create impactful, stylish, and contemporary designs.

1. Digital Lavender

A soft and serene shade, Digital Lavender has been hailed as one of 2024’s defining colours. With its calming, pastel hue, it symbolises a fusion of technology and wellness—perfect for brands that want to promote a message of balance and well-being. Digital Lavender is ideal for casual wear and wellness-focused businesses, making it a great choice for yoga studios, meditation centres, or anyone who values calm and tranquillity in their messaging.

Pair it with white or grey accents for a clean, modern look, or mix it with earthy tones to add a grounded feel. At Screen 27, we recommend Digital Lavender for minimalist, sleek designs, especially in casual or streetwear t-shirts for UK Screen Printing Shop  particular, this trend seems to be really pumping.

2. Electric Blue

Electric Blue is the statement colour of 2024. It’s bold, eye-catching, and perfect for brands or individuals who want to stand out from the crowd. Whether you’re launching a new product line or hosting a high-energy event, this shade of blue is guaranteed to make an impact.

Electric Blue works exceptionally well with contrasting shades like neon pink or lime green, creating a visually striking combination that commands attention. For more subtle designs, it can be paired with neutral tones like beige, grey, or black. This trend is particularly popular with sports teams, tech start-ups, and fashion-forward individuals looking to make a statement.

At Screen 27, we’ve already seen a surge in requests for Electric Blue t-shirts, particularly for event merchandise, corporate branding, and creative projects.

3. Sunset Orange

Sunset Orange captures the essence of warmth, energy, and creativity. This rich, vibrant hue is reminiscent of summer sunsets and autumn leaves, bringing an air of optimism and vitality to any design. It’s a versatile colour, working well for both casual and professional t-shirts.

Brands aiming to project a sense of energy, fun, and adventure will benefit from incorporating Sunset Orange into their t-shirt designs. For businesses in the travel, fitness, or entertainment industries, this is an excellent colour choice. When paired with softer tones like blush pink or beige, Sunset Orange can also take on a more sophisticated look, ideal for high-end or lifestyle brands.

At Screen 27, we see this colour as a fantastic choice for companies that want to create a lasting impression and communicate warmth and friendliness through their custom t-shirts.

4. Soft Earth Tones

While bright and bold colours are making waves in 2024, soft earth tones like olive green, clay brown, and sandy beige are continuing to dominate, particularly in the eco-conscious and sustainable fashion sector. These colours speak to a desire for authenticity, sustainability, and a connection to nature.

Earth tones are perfect for brands that want to project a grounded, natural aesthetic. They are especially popular for businesses in the outdoor, wellness, and eco-friendly sectors. The muted palette of earthy hues provides a sense of calm and reliability, making these colours perfect for t-shirts designed for team-building events, wellness retreats, or lifestyle brands focused on organic products.

At Screen 27, we love seeing how our clients use soft earth tones to create timeless, classic designs that resonate with their target audience’s desire for sustainability and simplicity. Again this trend is really going to catch fire this autumn, be one of the first UK Screen Printers to get on board.

5. Vibrant Lime Green

Lime Green is the pop of zest and energy that is making waves in 2024. It’s a high-energy colour that speaks to creativity, boldness, and an adventurous spirit. This vibrant hue is ideal for businesses looking to inject a playful yet confident vibe into their designs.

Lime Green pairs well with neutral shades like grey, black, and white, allowing the colour to stand out without overwhelming the design. For more adventurous designs, you can pair it with complementary bold colours like purple or hot pink. Lime Green is perfect for custom t-shirts for music festivals, fashion brands, and streetwear collections.

At Screen 27, we’ve seen an increasing demand for t-shirts that use Lime Green as the primary or accent colour, especially among brands targeting younger, trend-conscious audiences.

6. Classic White with a Twist

While classic white t-shirts will always remain a wardrobe staple, 2024 is seeing a twist on this iconic look with the introduction of subtle patterns, textures, and details that elevate white t-shirts to a new level of sophistication. From textured fabrics to monochromatic prints and embroidered details, the classic white tee is getting a modern makeover.

Brands looking for a minimalist yet impactful design can opt for white t-shirts with tonal embroidery or textural elements that add depth to the design without overwhelming the simplicity of the colour. At Screen 27, we’ve noticed that businesses appreciate how versatile and wearable these custom white t-shirts are, making them a great choice for corporate events, uniform designs, or casual branded merchandise.

7. Metallic Accents

Metallics are back for 2024, adding a touch of luxury and sophistication to custom t-shirts. While metallic t-shirts aren’t typically everyday wear, metallic accents—such as gold, silver, or bronze foil prints—are increasingly popular for event merchandise, special promotions, or high-end branding.

Metallic accents can be used to highlight logos, slogans, or intricate design details, giving a custom t-shirt a premium look and feel. For brands that want to make a bold impression, especially in the music, fashion, or luxury sectors, metallic accents are an excellent way to elevate a simple t-shirt design to something truly unique.

At Screen 27, our printing experts use high-quality metallic inks and foil printing techniques to ensure your metallic designs pop and last through multiple washes.

8. Pastel Pink

Pastel Pink continues to hold a firm place in 2024’s colour trends, reflecting a soft and approachable aesthetic. This colour is a favourite for fashion-forward brands, influencers, and events looking for a delicate yet stylish vibe. It’s perfect for designs targeting a more youthful, creative, or relaxed audience.

Pastel Pink works well in monochrome designs or when paired with other pastels like mint green or baby blue. It’s a particularly popular choice for spring and summer collections and for brands in the beauty, fashion, or creative sectors.

At Screen 27, we recommend Pastel Pink for designs that aim to evoke feelings of creativity, care, and a touch of nostalgia.

What do we think UK Screen Printers should conclude from this?

The colour trends of 2024 offer something for every brand and individual, whether you’re looking for bold and energetic hues like Electric Blue and Lime Green, or softer, more calming shades like Digital Lavender and earth tones. At Screen 27, based in London’s creative hub of EC2A 4NE, we are passionate about helping you bring these trends to life in your custom t-shirts and would consider ourselves at the forefront of the UK Screen Printers industry as we have been here for a while and continue to evolve our trade.

Our team of London Screen Printing experts is ready to help you explore these colour trends, ensuring your designs reflect the latest styles and resonate with your audience. Whether you’re designing for a business, event, or personal project, these 2024 colour trends will keep your t-shirts fresh, relevant, and stylish and are inspired directly from posts by the offical organisation for UK Screen Printers and wider Europe, FESPA.